Vitalant: COVID Rescue team Campaign (Paid Partnership)

Focuses: Branding, Social Media Marketing, Image-making, Collaging, Design Research, Multimedia Design, Design

The Campus Agency (the same agency that reached out to me to do the Adobe Portfolio campaign.), reached out to me again to do a campaign with Vitalant, nonprofit organization that collects blood from volunteer donors and provides blood, blood products and services across the United States. The campaign was to get those who have recovered from COVID-19 to donate their anti-bodies to help save someone who is currently struggling with COVID-19.

With this campaign, I used what I want my art to be known for as the medium, collaging and image making. Therefore, I had lots of fun working on this project. This project not only allowed me to explore my own creativity, but it also gave me experience with working under pressure. There was a 2 day turn around for these graphics with very little time for feedback. Feedback that I eventually implemented.

Here is what I created:

Original

Revised Post:

Vitalant loved the creative direction. They suggested that I used their brand colors and font. I implemented those changes and loved the outcome

Original

Revised Post

Vitalant loved the creative direction. They suggested that I used their brand colors and font. I implemented those changes and loved the outcome