Project Details:

As Mother’s Day approached, YSL entrusted our agency with the creation of package designs that exuded luxury while embodying the essence of Mother’s Day. Our challenge was to seamlessly integrate elements of opulence with the sentimental spirit of the occasion. Furthermore, YSL sought to incorporate subtle cues for gifting, whether through accompanying accessories or heartfelt cards that resonated with the theme of Mother’s Day.

Project details:

When Harry Winston unveiled their candy-themed jewelry collection, they sought innovative concepts to showcase each piece uniquely while staying true to the brand's identity. The agency was challenged to devise 15-second video concepts that offered fresh perspectives on revealing the jewelry, ensuring that each presentation resonated with the whimsical yet sophisticated essence of the collection.

Below is the storyboard for two ideas:

Project Details:

Tory Burch entrusted the agency with crafting a comprehensive 360-degree campaign for both the Holiday Season and Mother's Day in 2020. This encompassed dynamic social media campaigns, captivating video content, memorable taglines, engaging in-store activations, and thoughtful gifting concepts.

As part of the creative team, I collaborated closely with the art director and lead graphic designer to translate our vision into compelling visuals. My role primarily focused on implementing packaging designs, refining graphics, crafting compelling copy, and contributing to ideation sessions. Together, we worked seamlessly to bring Tory Burch's campaign to life, ensuring it resonated with their audience and captured the essence of the occasions.

Project Details:

The agency embarked on a mission to revamp the Costa Brazil website, seeking a fresh, contemporary look. As part of this endeavor, I spearheaded the creation of a series of testimonial videos, meticulously crafting each with a nostalgic VHS aesthetic. To ensure inclusivity, I incorporated English subtitles, enhancing accessibility for a broader audience.

Project Details:

As part of their ambitious campaign "Never A Dull Day," spotlighting renowned influencers, the agency took charge of all creative content requirements, including the production of a campaign video.

My responsibility lay in crafting the opening and closing animations, designed to be sleek, sophisticated, and engaging—striking the perfect balance between clarity and allure. The animations were meticulously curated to captivate the audience from the outset and leave a lasting impression, aligning seamlessly with the campaign's dynamic spirit.

Project Details:

In the quest to modernize and invigorate their website, the objective was clear: to create a sleek, minimalist, and dynamic digital presence. My role in this endeavor centered around crafting the landing page video—a pivotal element in conveying the brand's essence and capturing visitors' attention.

Drawing upon contemporary design principles and a keen sense of visual storytelling, I developed a captivating video that seamlessly integrated with the website's aesthetic. The goal was to deliver a compelling introduction to the brand while maintaining a clean, modern look that resonated with the target audience.

Other Companies/Brands

I did minor work for these companies. This includes visuals, creative strategy and research.